Milk Mustache Database

The complete got milk? & Milk Mustache advertising archive — 1,400+ celebrity milk-mustache ads, posters, contest winners & merchandise, 1995 to today.

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Campaign Tagline / Slug Key

GM
got milk?

Preserve only when that ad actually printed it

Never back-project GM onto an MWAS/MWYM/O'MILK original.
evidence
MWYM
MILK. Where's your mustache?

Preserve exact printed slug

Major 1990s Milk Mustache campaign line.
evidence
MWAS
MILK. What a Surprise!

Preserve exact printed slug

Early campaign line, especially 1995-era ads.
evidence
O'MWYM
O'MILK. Where's your mustache?

Preserve exact holiday wordplay

Conan O'Brien St. Patrick's Day; current MilkAdMan rebuild says got milk?.
evidence
GCM
got chocolate milk?

Preserve chocolate-milk slug

Chocolate-milk branch of the campaign.
evidence
MIBWM
Make It Better With Milk

Preserve exact campaign/promotion line

Do not normalize into got milk?.
evidence
LECHE
LECHE / Spanish-market ad

Preserve Spanish wording exactly from scan

evidence