Blue — The White Stuff (Scotland)
Category:Foreign campaign — Scotland
Collections:Foreign Campaign — Scotland: The White Stuff
Type:Celebrity milk moustache ad
Notes
Boy band Blue fronted the next phase; Duncan James gave the campaign quote about touring and energy levels. Part of the Scottish Dairy Marketing Company / Milk Development Council campaign, EU co-funded.
The boy band Blue fronted the next phase of the campaign in 2004, following Nell McAndrew and Atomic Kitten. Duncan James linked the endorsement to keeping energy levels up while touring and to topping up calcium. This phase carried the Scottish Executive's green apple healthy-living logo.
Where to look: Daily Record / The Scotsman, May 2004 (British Newspaper Archive).
Evidence
Named in period trade press as a subject of Scotland’s White Stuff Milk Moustache campaign.
