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France · 2003

Babybel — “Du lait et de la bonne humeur à croquer” (France)

Release year:2003
Category:International milk-moustache campaign (not licensed)
Collections:Rest of world
Type:Milk-moustache advertising from another country, not part of the US campaign

Notes

Cheese ad showing a smiling girl holding a Babybel with a white smile-shaped mark on her upper lip. Small, soft image; a cheese brand rather than a milk campaign.

Wording as printed: “Du lait et de la bonne humeur à croquer” (Milk and good humour to bite into).

Made by: Babybel (agency Saatchi & Saatchi France, per report), France.

Main image

Babybel — “Du lait et de la bonne humeur à croquer” (France)

Source: joelapompe.net/2007/10/18/milk-moustaches-que-cest-lait/

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