Milk Mustache Database

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Spoof / Parody

Italy / Parmalat “got milk?” — Berlusconi ad

Release year:2004
Category:Unofficial parody / campaign cultural impact
Collections:Spoofs / Parodies
Times published:1
Type:Italian Parmalat / got milk? parody ad

Notes

Parody ad kept in the Spoofs / Parodies collection rather than as a standalone country category. The item is the “Italy: Got Milk?” column in TIME’s Global Business pages, 2004, by Peter Gumbel and Jeff Israely, illustrated with Berlusconi in a milk mustache pouring a Parmalat carton. The full page is shown.

Main image

Italy / Parmalat — Berlusconi ad

Dealer-hosted period scan of the parody ad.

source / image pagedirect image

Where it was published

PublicationIssue/datePageFormatSourceNotes
Italian-market placement unresolved2004International print adsourceInternational ad; advertiser identified in supplied sweep as Parmalat.