María Celeste Arrarás — Más Leche Más Logro era
Category:Official Hispanic-market campaign
Collections:Spanish / Hispanic Campaign
Times published:1
Type:Spanish-language Milk Mustache printed ad
Printed tagline:got milk? / más leche, más logro.
Ad text
Este bigote siempre será noticia.
Saber que tus decisiones hoy pueden determinar el futuro de tus hijos es una gran noticia. Por eso yo elijo darles leche. La leche tiene 9 nutrientes esenciales, incluyendo proteína, para ayudar a construir músculos tonificados. Comparte la noticia: permanezcan activos, coman adecuadamente y tomen 3 vasos de leche baja en grasa cada día.
Notes
Image in user archive confirms a distinct Spanish-language creative; headline begins 'Este bigote siempre sera noticia.'.
Also documented: the same ad is recorded in USDA documentation and in period PRODU coverage of the January 2007 Hispanic campaign, which identifies María Celeste Arrarás with her three children and says the print campaign launched nationally in Hispanic magazines.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| National campaign / publication unresolved | 2007 | Spanish-language Milk Mustache ad | source | Reported in USDA annual dairy promotion program materials; exact original placement still to recover. |
