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Campaign-Adjacent Dairy Promotion
Ginny Barber — 3-A-Day / NFL Super Bowl XL promotion
Release year:2006
Category:Official 3-A-Day dairy campaign / NFL promotion
Collections:Sports Promotions· Campaign-Adjacent Dairy Material
Times published:1
Type:3-A-Day dairy promotion / Super Bowl XL retail activation
Category:Official 3-A-Day dairy campaign / NFL promotion
Collections:Sports Promotions· Campaign-Adjacent Dairy Material
Times published:1
Type:3-A-Day dairy promotion / Super Bowl XL retail activation
Notes
The official USDA 2006 program report identifies this as a Dairy Management Inc. 3-A-Day of Dairy promotion tied to the NFL’s 40th-anniversary Super Bowl. It says Ginny Barber, then the wife of New York Giants running back Tiki Barber, helped promote game-day dairy servings and a commemorative Super Bowl serving dish. The USDA source does not describe a classic Milk Mustache print ad; this is related dairy-campaign material.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Dairy Management Inc. / USDA program report | Jan. 8–Feb. 12, 2006 promotion window | 3-A-Day / Super Bowl XL retail promotion | official USDA report | The report documents Ginny Barber’s participation, the NFL 40th-anniversary tie-in, the three-servings-a-day message, and a commemorative serving-dish offer. It does not identify this material as a Milk Mustache printed ad. |