Milk Mustache Database

Notes

Two frames from a television commercial. The first shows a woman with short fair hair in a pink shirt with a dark collar, holding her collar with both hands. The second, the closing card, is small (240 by 180 px) and reads “Sponsored by” over an outline of the state of Wisconsin, “Wisconsin Milk Marketing Board” and, beneath, “american dairy association”, with the REAL seal at top right. The uploader’s description quotes the copy: “One glass of milk has enough calcium and vitamins to help the average person through an ordinary day. But who has ordinary days? … Have more milk, because milk’s got more.”; the research report reads the closing line “Milk’s got more!” on a storyboard frame. No milk mustache; no campaign line of the milk mustache campaign.

Upload: YouTube njjJmZBAet8 (channel WINMADDOG31, posted August 29, 2025), whose description ends “(1985)”; the year is the uploader’s. The American Dairy Association line under the board’s name fits the years before the board left the ADA in late 1987. “Milk’s got more!” was the American Dairy Association’s national line of 1985-86 (other uploads carry it with no Wisconsin card), so this is national ADA creative with a Wisconsin sponsor card, not a commercial made for Wisconsin.

Issued by: Wisconsin Milk Marketing Board with the American Dairy Association, as the closing card reads.