Milk Mustache Database

Notes

A vertical one-third-page ad: a photograph of milk being poured over a bowl of cereal with fruit, the headline “Wake up to weight loss”, three paragraphs of copy (“Breakfast is still the most important meal of the day … Research suggests that people who eat breakfast—particularly a cereal and milk breakfast—tend to be leaner than those who skip their morning meal.” / “A key factor may be the milk. Studies indicate that if you need to lose weight and rarely eat dairy foods, including 24 ounces of lowfat or fat free milk a day in a reduced-calorie diet could help you lose more weight and burn more fat than cutting calories alone. … starting your day with a breakfast including milk is an easy way to “milk your diet,” and get you a step closer to that daily goal of 24 ounces.” / “So go ahead and “milk it” in the morning. …”), “To learn more about the science and to find other ways to maintain a healthy weight, go to 2424milk.com” and the “milk your diet. Lose weight! 24 oz. 24 hours” logo. No person is shown; no milk mustache.

The in-store pieces of the same promotion (a “Wake Up to Weight Loss” cling among them) are reproduced at thumbnail size on extra-1406, from the USDA report for 2006. This is the magazine version.

The issue is that of the file saved by the research pass; the page faces the magazine’s “You Said It” letters page, which refers to the November and December/January issues, consistent with February 2006, the report read.