“Meet Milk. (also known as Skim and Lowfat)” — 1/3-page personal-ad parody (SPIN, May 1997)
Category:Advertisement / promotion
Collections:Health & Nutrition
Type:1/3-page magazine ad
Notes
A vertical one-third-page ad set in a typewriter face inside a black rule, written as a personal ad: “MEET MILK. (also known as Skim and Lowfat)” above a colour photograph of a glass milk bottle, then “Name: Milk / Physical attributes: Smooth. Delicious. / Characteristics: Can be ice cold. / Job/Career: Calcium provider, bone builder. / Hobbies: Music, Nutrition. / Likes: Hanging with Vitamin D and lots of other nutrients. / Dislikes: Osteoporosis, soft bones. / Looking for: Partner to enjoy years of strong bones and good nutrition. Unlike other drinks you may have had a relationship with, I am concerned about your needs. I want to be with you at least three times a day. / Photo and references: Available and recommended by the National Institutes of Health, as ideal source of calcium. / Call me at: 1.800.WHY.MILK http://www.whymilk.com”.
No milk mustache; no sponsor name is printed, only the telephone line 1-800-WHY-MILK and http://www.whymilk.com, which the national Milk Mustache campaign used.
The issue is that of the file saved by the research pass; the page prints only the folio “58 SPIN”, and the Aerosmith feature on the page is consistent with the May 1997 issue, the report read.
More images of this ad — click to enlarge
The whole page, p. 58, with the ad in the right column
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| SPIN | May 1997 find this issue | 58 | 1/3-page vertical ad | Google Books full view | Issue from the saved file name; the page prints only the folio “58 SPIN”. |
About this entry
“Meet Milk. (also known as Skim and Lowfat)” — 1/3-page personal-ad parody (SPIN, May 1997) is an advertisement or promotion dated 1997, filed in the collection “Health & Nutrition” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: 1/3-page magazine ad. Recorded appearances: SPIN (May 1997 find this issue). 2 pictures are shown.
Related entries: Get the Skinny on Milk, Milk - Don't Cut Milk Out of Your Diet, Milk, the Right Choice, Take Steps to Stop Osteoporosis!, "Make Your Dairy" Ultimate Breakfast Challenge — got milk? / National Dairy Council sweepstakes, 1997 Green Bay Packers team photo with coupons — Dean’s Milk, Ice Cream & Dips, Alex & Eddie Van Halen.