Milk Mustache Database

Notes

A vintage-style milk van, cream with blue trim and whitewall tyres, lettered “Big G’s / CEREAL COLLECTIVE / ESTABLISHED 1866” on the side and “@GeneralMillsCereal” over the rear doors, which carry the General Mills G, “got milk?” and the Cheerios, Cinnamon Toast Crunch, Cocoa Puffs, Trix, Honey Nut Cheerios and Lucky Charms marks, photographed on palm-lined streets. A delivery slip headed “LOS ANGELES, CA — January 11th, 2021”, “DELIVERED TO: Crosby Washburn”, with the Big G’s mark, “TERMS: STRICTLY CEREAL”, the got milk? logo and the General Mills mark, listing Lucky Charms, Cinnamon Toast Crunch and Cheerios by the quart. A wooden crate holding cereal boxes and a glass milk bottle, with the slip and a cream hoodie embroidered “got milk?”.

Issued by: General Mills with got milk?, as printed. The designer’s page says that “SGK was approached by our partners at General Mills to develop a PR moment around a partnership with got milk?”, that it launched “on national cereal day”, and that “Starting January 11th, our custom cereal van hit the pavement in Los Angeles”; its picture descriptions give the year 2021, which the slip also shows. The Trix box of the same tie-in has its own entry.