Got Milk? Bone Ad — question mark (“Would you drink more milk if it helped to prevent your kids’ bones from breaking?”)
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Print ad
Printed tagline:got milk?
Notes
A spine laid out on black as a question mark, with the got milk? logo at lower right. The copy reads: “Would you drink more milk if it helped to prevent your kids’ bones from breaking? You probably would. And studies show that kids are more likely to drink milk when their parents do. That’s important considering 85% of teenage girls and 60% of teenage boys don’t get enough calcium in their diets. So help make sure their bones are strong. Pour yourself some milk.” No milk mustache.
A companion to the bone ad in which an arm bone forms an exclamation mark (“Helmet? Check. Pads? Check. Strong bones? Hmmmm.”), which has its own entry. On the agency’s site the two files are named “got_milk_question” and “got_milk_exclamation”.
No date is printed in this copy. The year here follows the exclamation-mark ad, which is filed under 2004; the agency’s page was captured in August 2005.
Made by: California Milk Processor Board; agency Goodby, Silverstein & Partners.
About this entry
Got Milk? Bone Ad — question mark (“Would you drink more milk if it helped to prevent your kids’ bones from breaking?”) is an entry filed under California got milk? advertising dated c.2004, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Print ad. Printed line: “got milk?”.
Related entries: Donna Wittrock “Milk your milk.” trade ad, Estylo 2004 calendar, two sides (“Dale a tus hijos...” / “La leche es vital”), Got Milk? Bone Ad - version one, Richard V. Schibler trade ad (man seated on a cow), 2004 Action 1:24 Kellogg's / got milk? Tony the Tiger Terry Labonte #5 Monte Carlo Diecast, 2004 Rookie of the Month - Carmelo Anthony & LeBron James — Feb 2004 Rookies, 2004 SAMMY Winners.