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MilkPEP national campaign · 2008

Chief Health Officer, Refuel and Halloween store pieces, 2008 (USDA report)

Release year:2008
Category:Advertisement / promotion
Collections:Ads without mustaches
Type:Point-of-sale pieces (banners, clings, channel strips, poster, shelf talker), as reproduced in a report
Printed tagline:got milk?

Notes

Thirteen small reproductions printed in the USDA Report to Congress for program year 2008, under the heading “Mom Materials”. They are the size they have in the report; nothing larger is in it.

The captions are the report’s. Wording in quotation marks was read from the picture.

Main picture: Chief Health Officer: Large Promotion Banner (“you could win a $100,000 Chief Health Officer salary”)

Shown in the report for 2008; the report gives no other date.

Main image

Chief Health Officer, Refuel and Halloween store pieces, 2008 (USDA report)

Reproduced from the USDA Report to Congress on the dairy promotion programs, 2008 program activities, Appendix G, PDF pages 131–132.

More images of this ad — click to enlarge

About this entry

Chief Health Officer, Refuel and Halloween store pieces, 2008 (USDA report) is an advertisement or promotion dated 2008, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,215 entries from the got milk? and Milk Mustache campaigns. Type: Point-of-sale pieces (banners, clings, channel strips, poster, shelf talker), as reproduced in a report. Printed line: “got milk?”. 13 pictures are shown.

Related entries: All-American Rejects “Body By Milk” album poster — When the World Comes Down, Body by Milk school clings, 2008 (USDA report), Chris Cornell “Listen Up. Drink Milk. Get Music.” Body by Milk poster, Enrique Iglesias “Listen Up. Drink Milk. Get Music.” Body by Milk poster, 2008 SAMMY Winners, Adam Wainwright — “Milk: The ‘Wright’ Stuff!” got milk? 3-A-Day growth-chart poster (Cardinals), Ali Vincent.

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