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MilkPEP national campaign · 2004

Milk mustache outdoor billboards, 2004 (USDA report)

Release year:2004
Category:Advertisement / promotion
Collections:Campaign Promotions
Type:Billboards, as reproduced in a report
Printed tagline:got milk?

Notes

Four small reproductions printed in the USDA Report to Congress for program year 2004, under the heading “Outdoor/Billboard Advertisements”. They are the size they have in the report; nothing larger is in it.

Small black-and-white reproductions from the scanned report: that report survives only as a black-and-white page scan, and these are cut from it.

Four billboard designs; the report marks the Myrka Dellanos one “(Hispanic)”.

The captions are the report’s. Wording in quotation marks was read from the picture.

Main picture: Outdoor/Billboard Advertisements: Kelly Preston (“The weight's over.”)

Shown in the report for 2004; the report gives no other date.

Main image

Milk mustache outdoor billboards, 2004 (USDA report)

Reproduced from the USDA Report to Congress on the dairy promotion programs, 2004 program activities (the report dated July 2005), Appendix I, “2004 Fluid Milk Print Advertisements”, PDF page 142.

More images of this ad — click to enlarge

About this entry

Milk mustache outdoor billboards, 2004 (USDA report) is an advertisement or promotion dated 2004, filed in the collection “Campaign Promotions” of the Milk Mustache Database, which lists 2,215 entries from the got milk? and Milk Mustache campaigns. Type: Billboards, as reproduced in a report. Printed line: “got milk?”. 4 pictures are shown.

Related entries: Girl Scouts - 2004, Milk mustache school posters, 2004 (USDA report), Karen Johnson “When kids needed healthier choices, they got help from a pioneer.” trade ad, Milk mustache school posters, 2005 (USDA report), 2004 Action 1:24 Kellogg's / got milk? Tony the Tiger Terry Labonte #5 Monte Carlo Diecast, 2004 Rookie of the Month - Carmelo Anthony & LeBron James — Feb 2004 Rookies, 2004 SAMMY Winners.

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