“Winning with Kids” — MilkPEP advertorial
Category:Trade advertising
Collections:Ads without mustaches
Type:Advertorial for milk processors
Notes
A page marked “Advertisement” and laid out as questions and answers with Miranda Abney, MilkPEP’s senior marketing director: “Winning with Kids: Regaining Lost Value with Milk’s Biggest Fans”. The photograph shows a girl in a pink helmet riding a skateboard lettered “milk it!” at a skate park. The text introduces the Milk It! campaign for children of nine and ten, and a boxed line reads “41% of kids said they would drink more milk if they could.” A strip at the foot reminds processors to enter the Milk Marketer of the Year Awards by July 31, 2017. ©2017 America’s Milk Companies.
Issued by: MilkPEP.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Dairy Foods | July 2017 | 55 | Full-page advertorial | Dairy Foods digital edition |
About this entry
“Winning with Kids” — MilkPEP advertorial is a trade ad dated 2017, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,215 entries from the got milk? and Milk Mustache campaigns. Type: Advertorial for milk processors. Recorded appearances: Dairy Foods (July 2017).
Related entries: Toma Leche — El Chavo del Ocho campaign art (2017), “How Milk Wins at Retail” — trade ad, “Love Stories”, “MILK Marketer of the Year Award” — call for entries (2017), Built With Chocolate Milk — Klay Thompson 'Ideal 3-Pointer', Dexter Fowler — milk mustache photo shoot, Got Milk? — “Food & Milk / Food & Wine: Give It a Shot”.