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Brand Tie-in

“Fat free milk & Cheerios. What your heart wants for breakfast.”

Release year:1997
Category:Advertisement / promotion
Collections:Brand Tie-ins
Times published:1
Type:Full-page tie-in ad
Printed tagline:MILK. Where’s your mustache?

Notes

Full-page Cheerios tie-in: a bowl of milk with Cheerios arranged in a heart, the American Heart Association mark, and the “MILK. Where’s your mustache?” sign-off. Printed ©1997 National Fluid Milk Processor Promotion Board. No person is shown; the copy says a heart-healthy breakfast with milk gets you “not only a milk mustache”.

Main image

“Fat free milk & Cheerios. What your heart wants for breakfast.”

Scan of Working Mother, February 1998 (Google Books).

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