Historical Precursor
“Wear a white moostache” — Dairy Farmers of Washington (sticker and button)
Release year:1970s
Category:Historical precursor / milk-mustache early example
Collections:Historical Precursors
Times published:1
Type:Dairy promotion sticker and pinback button
Relationship:Early example, before the campaign
Category:Historical precursor / milk-mustache early example
Collections:Historical Precursors
Times published:1
Type:Dairy promotion sticker and pinback button
Relationship:Early example, before the campaign
Notes
Promotion by the Dairy Farmers of Washington, years before the national campaign: a sticker with a peel-off white mustache reading “Accept our challenge. Wear a white moostache. You may win a Dodge Challenger”, and a red button reading “WEAR A MOOSTACHE”. The Dodge Challenger prize puts it in the 1970s.
More images of this ad — click to enlarge
“WEAR A MOOSTACHE” pinback button
Format:Additional image