Campaign Promotion
School book cover — “Want to win?” Thirst for Knowledge contest (1999)
Release year:1999
Category:Advertisement / promotion
Collections:Campaign Promotions
Times published:1
Type:Printed book cover sheet, two-sided
Printed tagline:got milk?
Category:Advertisement / promotion
Collections:Campaign Promotions
Times published:1
Type:Printed book cover sheet, two-sided
Printed tagline:got milk?
Notes
Second 1999 school book cover. It carries the “Thirst for Knowledge” contest, with a $2,500 American Express gift cheque as the prize, and uses the ads of Mark McGwire, Austin Powers, Stone Cold Steve Austin, the Backstreet Boys, Jennifer Love Hewitt, Spider-Man, the Hulk and Kermit. Photographed inside its plastic sleeve.
More images of this ad — click to enlarge
Other side
Format:Seller photograph
Detail — contest panel
Format:Seller photograph