Milk Mustache Database

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Health / Nutrition Campaign

“Shape Up Celebrity Style” booklet

Release year:1998
Category:Advertisement / promotion
Collections:Health & Nutrition
Times published:1
Type:Fold-out booklet
Printed tagline:got milk?

Notes

Square fold-out booklet built around the “Drink 3” message, with fitness trainer Kathy Kaehler inside. The back panel is headed “Nutritionists applaud milk”. Printed ©1998 National Fluid Milk Processor Promotion Board.

Main image

“Shape Up Celebrity Style” booklet

Seller photographs, eBay listing 146143362153 (seen October 2026).

More images of this ad — click to enlarge

Inside spread — “Calcium casting call”

Format:Seller photograph

Back panel — “Nutritionists applaud milk”

Format:Seller photograph

Variants of this ad (1)

Different printed versions of the same ad are grouped here.

“Shape Up Celebrity Style” booklet — “MILK. Where’s your mustache?” printing
Year:1998
Version type:Booklet version
Difference:The same cover with the “MILK. Where’s your mustache?” sign-off instead of got milk?.
Notes:Small copy from the collector site Milk Ads Clearing House.

Images of this version

“MILK. Where’s your mustache?” printing

Format:Booklet version

Small copy from the collector site Milk Ads Clearing House.

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1998Booklet version
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