“Real Men Drink Milk” booklet

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Health / Nutrition Campaign

“Real Men Drink Milk” booklet

Release year:1998
Category:Advertisement / promotion
Collections:Health & Nutrition
Times published:1
Type:Fold-out booklet
Printed tagline:got milk?

Notes

Square fold-out booklet on milk and men’s health. The cover shows Steve Young, Ron Howard, Spike Lee and Cal Ripken Jr. with milk mustaches. Printed ©1998 National Fluid Milk Processor Promotion Board.

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“Real Men Drink Milk” booklet

Seller photographs, eBay listing 146143371342 (seen October 2026).

More images of this ad — click to enlarge

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Inside spread — “Real men rely on milk”

Format:Seller photograph

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Back panel — “Get it any way you can”

Format:Seller photograph

Variants of this ad (1)

Different printed versions of the same ad are grouped here.

“Real Men Drink Milk” booklet — 1996 printing with “MILK. Where’s your mustache?”

Year:1996
Version type:Booklet version
Difference:Earlier printing: the cover carries the “MILK. Where’s your mustache?” sign-off and one of the four faces is different.
Notes:Small copy from the collector site Milk Ads Clearing House.

Images of this version

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1996 printing with “MILK. Where’s your mustache?”

Format:Booklet version

Small copy from the collector site Milk Ads Clearing House.

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1996		Booklet version