Milk Mustache Database

Ad text

CLUELESS ABOUT CALCIUM

MILK

Where's your mustache?

Notes

A near-square piece on a pink background patterned with daisies: a man in a black turtleneck with a milk mustache under the headline “Clueless About Calcium”, signed “MILK — Where's your mustache?”. The same portrait is April in the campaign's 1997 calendar, captioned “Gets good ratings for taste”.

What it was is not known: the size suggests a card, an insert or a booklet cover. No year is printed; the slogan puts it between 1996 and 1998.