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Outdoor · MilkPEP / Lowe New York

“Milk helps bones grow. All 206 of them.” — skeleton outdoor campaign

Release year:2005
Category:Outdoor / billboard
Collections:206 bones outdoor campaign
Times published:1
Type:Outdoor ad campaign (3 executions)

Notes

MilkPEP outdoor campaign by Lowe New York in which bones are arranged into a tree, a crane and a ram; a One Show merit winner (Outdoor – Campaign). Bernie Hogya is credited as a creative director. Images are the annual's reproductions; larger masters not yet found.

Issue: The One Show Annual 28 (2006), p. 216 — work from 2005

Main image

“Milk helps bones grow. All 206 of them.” — skeleton outdoor campaign

From The One Show Annual 28 (2006) (worldradiohistory.com).

source / image page

More images of this ad — click to enlarge

“Milk helps bones grow. All 206 of them.” — skeleton outdoor campaign — Skeleton crane — “Milk makes bones strong. All 206 of them.”

Skeleton crane — “Milk makes bones strong. All 206 of them.”

Format:Outdoor ad campaign (3 executions)
“Milk helps bones grow. All 206 of them.” — skeleton outdoor campaign — Skeleton ram — “Milk makes bones strong. All 206 of them.”

Skeleton ram — “Milk makes bones strong. All 206 of them.”

Format:Outdoor ad campaign (3 executions)