CMPB · 2011
“Everything I Do Is Wrong”
Release year:2011
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Posters and website
Printed tagline:Milk can help reduce the symptoms of PMS. / got milk?
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Posters and website
Printed tagline:Milk can help reduce the symptoms of PMS. / got milk?
Notes
Posters of apologetic men holding milk cartons, built on research linking calcium to relief of PMS symptoms. Launched on July 11, 2011, and withdrawn on July 21 after complaints; the site was replaced by a discussion page.
Made by: California Milk Processor Board; agency Goodby, Silverstein & Partners.
More images of this ad — click to enlarge
The discussion page that replaced it
Format:Additional image
Look for this on eBay (paid link)