“got milk? backing you up” — 2012 Breakfast Billboard Photo Contest winner
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Billboard (photo contest winner)
Printed tagline:got milk? backing you up
Notes
The winning billboard of the California Milk Processor Board’s 2012 got milk? Breakfast Billboard Photo Contest: football players lined up on a field, with the line “got milk? backing you up” on the photograph. The panel beside it reads “Congratulations Alex Ohlendorf and the Bonita Vista H.S. Varsity Football Team for Winning the 2012 Breakfast Billboard Photo Contest”, got milk? and www.gotmilk.com.
CMPB’s release (San Clemente, November 29, 2012, “got milk? backing you up”, on PR Newswire) says the contest ran from August 1 to October 19, 2012, and that the photograph would be on a billboard for a month from that day, east of 13th Street on Palm Avenue in Imperial Beach.
Made by: California Milk Processor Board.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Billboard, Palm Avenue east of 13th Street, Imperial Beach, California | From November 29, 2012, for one month (as announced) | Billboard | CMPB release on PR Newswire, November 29, 2012 |
About this entry
“got milk? backing you up” — 2012 Breakfast Billboard Photo Contest winner is an entry filed under California got milk? advertising dated 2012, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Billboard (photo contest winner). Printed line: “got milk? backing you up”. Recorded appearances: Billboard, Palm Avenue east of 13th Street, Imperial Beach, California (From November 29, 2012, for one month (as announced)).
Related entries: The Breakfast Project asset guide, The Breakfast Project — Salma Hayek (“Midnight Run”), Toma Leche — bedtime storybooks, U.S. Dairy Sustainability Award Winners — 2012, 2012 SAMMY Winners (25 student-athletes), Abraham Lincoln - USDA 150th, Anthony Escobar — MilkPEP Award winner.