Milk Mustache Database

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Main • #331

Kellogg mascots

Release year:2012
Category:Main campaign
Collections:Main Campaign
Times published:1

Notes

MilkAdMan main campaign number; see Placements for issue evidence. Exact issue currently supported by a secondary ad-analysis source; visual confirmation still desirable.

Also documented: Kellogg’s co-brand 2012 official campaign asset — Format: Official campaign artwork — First-party MilkPEP/partner press asset recovered in Batch 42. No sibling-state gap is cleared solely by this family-level asset. (source)

Also documented: Official USDA 2011 Appendix G — Kellogg’s Icons — Format: Official campaign artwork embedded in USDA Appendix G· English — Image object extracted directly from the official USDA 2011 report, section: Milk Mustache Posters – Moms (cont’d.). (source)

Main image

Authentic 2012 Kellogg’s Icons magazine printed ad

Original print composition with body copy, Facebook URL and legal footer visible.

Credits

Photographer / credited image source:Kellogg's Illustration
How certain the credit is:A — agency-side archive metadata

More images of this ad — click to enlarge

Variants of this ad (2)

Different printed versions of the same ad are grouped here.

Kellogg mascots - newspaper version
Year:2012
Version type:Format Variant
Difference:Format variant of main #331
Notes:Checklist records a newspaper ad.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Newspaper title unresolved2012Newspaper adaptationsourceChecklist records a newspaper ad.
USA Today2012 — exact date unresolvedOriginal newspaper ad, approx. 11 × 21 3/4 in., matte newsprintsourceSeller describes an original 2012 USA Today Kellogg mascots got milk? newspaper advertisement, machine-folded, approx. 11 × 21 3/4 in.
Kellogg mascots - Spanish version
Year:2012
Version type:Language / Layout Variant
Difference:Language variant of main #331
Notes:Checklist records a Spanish-language ad.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved2012Spanish-language variantsourceChecklist records a Spanish-language ad.
Magazine title unresolved2012Original glossy magazine page, approx. 7 7/8 × 10 3/8 in.sourceSeller explicitly identifies Spanish text, ©2012, and an original glossy magazine page.

Where it was published

PublicationIssue/datePageFormatSourceNotes
Better Homes & GardensSep 2012Print adsourceAd-analysis presentation specifically identifies Better Homes and Gardens, September 2012. Official Kellogg/MilkPEP release independently confirms this Kellogg mascots creative; visual match in the surviving BHG issue archive is still needed.

Official sources

USDA 2011 Report to Congress — National Fluid Milk Processor Promotion Program
Campaign year: 2011
Milk Mustache Posters – Moms (cont’d.)
Credit:National Fluid Milk Processor Promotion Board / MilkPEP
USDA Appendix G explicitly labels this creative as Kellogg’s Icons.
official source

More sources

USDA 2011 Report to Congress
Date:2011 program report
Appendix G includes “Kellogg’s Icons” among 2011 campaign materials, while collector/reference chronology commonly dates the public Kellogg partnership/campaign to 2012.
source
Kellogg Company / MilkPEP launch release
Date:Jan. 18, 2012
Official release announces the first Kellogg’s + got milk? advertising partnership and reproduces the “Even better together” campaign wording.
source