Victoria Justice

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Main • #309

Victoria Justice

Release year:2010
Category:Main campaign
Collections:Main Campaign
Times published:1

Notes

MilkAdMan main campaign number; see Placements for issue evidence.

Also documented: Spanish-language school poster “Luce bien. Siéntete victoriosa.” (USDA 2011 school poster program, listed in USDA Appendix G). The image previously shown for it here was the English ad, so it was removed; the Spanish poster still needs a scan.

Main image

recovered source — Victoria Justice

Tagline verbatim: 'Look good. Feel Victorious. got milk?'. Aged 17, framed as the campaign's 15-year anniversary. Sweepstakes offered $2,500 toward a QUINCE party - a Hispanic-market signal on a mainstream Nickelodeon tie-in. CAVEAT: extra-809 is specifically the SCHOOL POSTER state; this is the magazine ad, so attach to the parent.

source / image page direct image

Credits

Photographer / credited image source:Matthew Rolston

Campaign / production note:Victorious

How certain the credit is:A — agency-side archive metadata

credit source

More images of this ad — click to enlarge

“Look good. Feel victorious.” version with the bodybymilk.com line at top

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CBS News gallery copy — Victoria Justice

CBS News static campaign-gallery image. Added as a supporting image source; ambiguous multi-version CBS subjects were deliberately held for later visual mapping.

source / image page direct image

Variants of this ad (2)

Different printed versions of the same ad are grouped here.

Victoria Justice — Spanish — “Luce bien. Siéntete victoriosa.”

Year:2010
Version type:Language / Layout Variant
Difference:Spanish-language variant of main #309
Notes:Spanish-language ad is now confirmed visually by USDA Appendix G, which reproduces the actual Victoria Justice Hispanic Milk Mustache poster.

Images of this version

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	2010		Spanish-language variant	source	Checklist records a Spanish-language version.
Publication unresolved	2010-12		Spanish-language print ad		Recovered print image in hand; exact publication/issue remains unresolved unless separately documented.

Official sources

USDA 2010 Report to Congress — National Fluid Milk Processor Promotion Program
Campaign year: 2010
Appendix G — Promotional Materials – Moms and Hispanics / Milk Mustache Posters – Hispanic
Credit:National Fluid Milk Processor Promotion Board / MilkPEP
USDA Appendix G labels this image as Victoria Justice under “Milk Mustache Posters – Hispanic (cont.).”
official source

Victoria Justice - School Poster

Year:2011
Version type:Format Variant
Difference:Official school-poster format variant of main #309
Notes:Horizontal school-poster ad identified separately by USDA Appendix G.· USDA 2011 Dairy Report Appendix G reproduces and labels a separate 'Victoria Justice School Poster' in the Teens poster set.

Images of this version

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
School poster / official campaign distribution	2011		Horizontal school poster	source	Horizontal school-poster ad identified separately by USDA Appendix G.
Publication / school placement unresolved	2011		School poster variant	source	USDA 2011 Dairy Report Appendix G reproduces and labels a separate 'Victoria Justice School Poster' in the Teens poster set.

Official sources

USDA 2011 Report to Congress — National Fluid Milk Processor Promotion Program
Campaign year: 2011
Milk Mustache Posters – Teens
Credit:National Fluid Milk Processor Promotion Board / MilkPEP
USDA Appendix G explicitly labels this creative as Victoria Justice - School Poster.
official source

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Teen Vogue	Sep 2010		Print ad	source	Listing explicitly inventories a one-page Got Milk ad in the Victoria Justice issue.