Milk Mustache Database

The complete got milk? & Milk Mustache advertising archive — 1,400+ celebrity milk-mustache ads, posters, contest winners & merchandise, 1995 to today.

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Main • #45

Brett Favre - winner

Release year:1997
Category:Main campaign
Collections:Main Campaign
Times published:2
Printed tagline:MILK. Where's your mustache?

Notes

MilkAdMan main campaign number; see Placements for issue evidence. This is the first annual Super Bowl winning-quarterback milk-mustache ad — following Super Bowl XXXI (January 1997). The milk board pre-signed both Brett Favre and Drew Bledsoe and ran only the winner, establishing the “shoot both, run the victor” tradition.

Main image

Original period printed ad — MILK. Where's your mustache?

Original 1997 Brett Favre winner magazine ad scan.

source / image pagedirect image

Credits

Photographer / credited image source:Walter Iooss Jr.
Campaign / production note:Super Bowl XXXI
How certain the credit is:A — agency-side archive metadata
credit source

More images of this ad — click to enlarge

Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.

Main campaign ad

Printed tagline:MILK. Where's your mustache?
Format:Full ad creative· English

Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.

source / image pagedirect image
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?
No image yet

Brett Favre historical collector reference — exact child mapping unresolved

Format:Historical collector image· English

The collector page lists several ads under one image link.

source / image page

WorthPoint sold-record image — Brett Favre 1997 8×11 print

Format:8×11 period print / sold record· English

Second sold-record source; Batch 13 describes this as the smaller print version of an in-store poster.

direct image

Variants of this ad (2)

Different printed versions of the same ad are grouped here.

Brett Favre - winner — MWYM — long caption
Year:1997
Version type:Ad version
Difference:Version of main #45.
Notes:Matching long-caption Brett Favre period ad.

Images of this version

Authentic MWYM long-caption period ad

Printed tagline:MILK. Where's your mustache?™
Format:Original 8.5 × 11 in. print advertisement· English

Long-caption '29 years overdue' / nine-essential-nutrients ad.

source / image page
Visible text / transcription
Caption / body copy:Some call our Super Bowl win destiny. I call it 29 years overdue. But building a great team takes time. So does building a strong body. With 9 essential nutrients, milk can help. Just stay with it. Every day. Because as my teammates will tell you, being the best doesn't happen overnight.
Body-copy summary:Packers/Super Bowl copy comparing team-building with building a strong body using milk's nine essential nutrients.
Slug / tagline:MILK. Where's your mustache?™
Copyright:BRETT FAVRE ©1997 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:MILK. Where's your mustache? campaign mark; Green Bay Packers/NFL uniform marks
Fine print:NFL/team trademark line is visible beneath the campaign copyright.

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1997Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Brett Favre - winner — MWYM — short caption
Year:1997
Version type:Ad version
Difference:Version of main #45.
Notes:Short-caption 'Sunday Best' Brett Favre ad recovered in USA Today, Jan. 27, 1997.

Images of this version

Authentic 'Sunday Best' short-caption USA Today ad

Printed tagline:MILK. Where's your mustache?™
Format:USA Today newspaper ad· English

Short-caption version with the headline 'What To Wear After You Put On Your Sunday Best.'

source / image page
Visible text / transcription
Headline:What To Wear After You Put On Your Sunday Best.
Body-copy summary:Minimal short-caption Super Bowl victory ad.
Slug / tagline:MILK. Where's your mustache?™
Logos / marks:MILK. Where's your mustache? campaign mark; Green Bay Packers/NFL uniform marks
Fine print:Tiny footer legal line is present but not fully legible in the folded newspaper photograph.
Other visible text:USA TODAY page header: Monday, January 27, 1997

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1997Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
USA TodayJan 27, 1997Section/page number partly visible; exact page numeral requires sharper header readFull-page newspaper adsourceThe photographed page header visibly reads MONDAY, JANUARY 27, 1997· USA TODAY.

Where it was published

PublicationIssue/datePageFormatSourceNotes
Sports IllustratedFeb 3, 1997; Nov 24, 1997Print adsource
TV GuideLate 1990s — exact issue unresolvedPrint adsourceSeller describes this physical page as one of six original late-1990s Milk campaign ads removed from TV Guide. This verifies the publication, but not a specific issue/date.