Main • #42
Jeff Gordon
Release year:1997
Category:Main campaign
Collections:Main Campaign
Times published:7
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:7
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Credits
Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Alternate image considered for this ad — from The Milk Mustache Book (1998): Jeff Gordon with his #24 race car. Shot Dec 19, 1996, New York City.
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Main campaign ad
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Slug / tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Jeff Gordon — red/yellow suit seller scan
Format:Original print / seller scan· English
Additional seller scan; do not conflate with the separate red #30 suit question.
Variants of this ad (3)
Different printed versions of the same ad are grouped here.
Jeff Gordon — GM 1998 — standard
Images of this version
Clean Jeff Gordon standard got milk? period-paper scan
Printed tagline:got milk?
Format:Clean straight-on vintage magazine-ad scan· English
Format:Clean straight-on vintage magazine-ad scan· English
Visible got milk? slug and absence of phone/URL map this to the standard GM ad.
Visible text / transcription
Caption / body copy:At 24, I became the second youngest champion in NASCAR history. Here's another little-known fact. Of the 42 drivers who chase me at more than 200 mph, most don't get enough calcium. My advice? Drink three glasses of milk a day. Preferably while standing still.
Body-copy summary:NASCAR speed joke leading into a calcium and three-glasses-a-day message.
Slug / tagline:got milk?
Logos / marks:got milk? campaign mark; DuPont/NASCAR racing-suit marks
Fine print:Tiny bottom legal line remains unreadable at this resolution.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Jeff Gordon — MWYM 1997 — standard
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Jeff Gordon — MWYM 1997 — 1-800-WHY-MILK
Images of this version
Jeff Gordon — MWYM 1997 — 1-800-WHY-MILK — original period print
Format:Original period magazine advertisement / marketplace scan· English
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Better Homes & Gardens | May 1997; Jun 1997 | Print ad | source | ||
| Family Circle | Nov 18, 1997 | Print ad | source | ||
| Good Housekeeping | May 1997; Jun 1997; Nov 1997 | Print ad | source | ||
| People | May 12, 1997; May 26, 1997; Nov 3, 1997 | Print ad | source | ||
| Redbook | May 1997; Jun 1997; Nov 1997 | Print ad | source | ||
| Woman's Day | Aug 5, 1997; Nov 1, 1997 | Print ad | source | ||
| TV Guide | Late 1990s — exact issue unresolved | Print ad | source | Seller describes this physical page as one of six original late-1990s Milk campaign ads removed from TV Guide. This verifies the publication, but not a specific issue/date. |