Main • #41
Martha Stewart
Release year:1997
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:MILK. Where's your mustache?
Ad text
MILK / Where's your mustache?
Three words. Just add milk. It's a good thing. Whenever appropriate, substitute milk for water in your recipes. It enhances the dish, and the calcium and other nutrients enhance you. Next time, how to remove spots from your coat. No offense.
Notes
Exact print placement recovered; continue searching for additional issues and publication-specific ads.
Credits
Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Behind-the-scenes shot from the shoot — from The Milk Mustache Book (1998): Martha Stewart in overalls with Cotton the cow. Shot Dec 18, 1996, Neshanic, New Jersey.
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Main campaign ad
Printed tagline:MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?
Variants of this ad (4)
Different printed versions of the same ad are grouped here.
Martha Stewart - 1997 — MWYM — standard
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Martha Stewart - 1997 — MWYM — 1-800-WHY-MILK
Images of this version
Authentic MWYM + 1-800-WHY-MILK period ad
Printed tagline:MILK. Where's your mustache?™
Format:Original magazine print ad· English
Format:Original magazine print ad· English
The upper-right recipe contact line visibly reads 1-800-WHY-MILK.
Visible text / transcription
Caption / body copy:Three words. Just add milk. It's a good thing. Whenever appropriate, substitute milk for water in your recipes. It enhances the dish, and the calcium and other nutrients enhance you. Next time, how to remove spots from your coat. No offense.
Body-copy summary:Martha Stewart recipe/cooking copy about substituting milk for water.
Slug / tagline:MILK. Where's your mustache?™
Logos / marks:MILK. Where's your mustache? campaign mark
URLs / phone numbers:1-800-WHY-MILK
Fine print:Small campaign legal line appears beneath the slogan.
Other visible text:For Free Recipes Call 1-800-WHY-MILK
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Martha Stewart — ranch — two-page sidebar-ad format
Images of this version
No image yet
Original period seller source — Two-page Martha Stewart ranch ad with sidebar ad
Format:Original extracted magazine-page seller listing· English
Original extracted 1997 magazine pages document the Martha Stewart ranch milk-mustache creative as a two-page package with a sidebar ad; each page is approximately 8 x 10 7/8 in.
Visible text / transcription
Headline:sidebar ad
Body-copy summary:Two-page/companion format documented for Martha Stewart — ranch — two-page sidebar-ad format.
Copyright:1997
Other visible text:sidebar ad
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Magazine source not yet identified | 1997 | Two-page Martha Stewart ranch ad with sidebar ad | source | Original extracted 1997 magazine pages document the Martha Stewart ranch milk-mustache creative as a two-page package with a sidebar ad; each page is approximately 8 x 10 7/8 in. |
Martha Stewart — ranch — two-page Ore-Ida companion format
Images of this version
No image yet
Original period seller source — Two-page Martha Stewart ranch ad with Ore-Ida companion
Format:Original extracted magazine-page seller listing· English
Original extracted 1997 magazine pages pair the Martha Stewart ranch milk-mustache creative with a full-page Ore-Ida companion titled “Thanks to Ore-Ida, you can drink milk with a fork”; each page is approximately 8 x 10 7/8 in.
Visible text / transcription
Headline:Thanks to Ore-Ida, you can drink milk with a fork
Body-copy summary:Two-page/companion format documented for Martha Stewart — ranch — two-page Ore-Ida companion format.
Copyright:1997
Other visible text:Thanks to Ore-Ida, you can drink milk with a fork
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Magazine source not yet identified | 1997 | Two-page Martha Stewart ranch ad with Ore-Ida companion | source | Original extracted 1997 magazine pages pair the Martha Stewart ranch milk-mustache creative with a full-page Ore-Ida companion titled “Thanks to Ore-Ida, you can drink milk with a fork”; each page is approximately 8 x 10 7/8 in. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| LIFE | Nov 1997 | Print ad | source | Alamy identifies the full-page advertisement as coming from the November 1997 issue of LIFE; indexed metadata identifies Martha Stewart / milk. Separate collector and seller evidence confirms the 1997 ranch creative and its companion/sidebar ads. |