Main • #11
Kristi Yamaguchi
Release year:1995
Category:Main campaign
Collections:Main Campaign
Times published:3
Category:Main campaign
Collections:Main Campaign
Times published:3
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Credits
Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Alternate image considered for this ad — from The Milk Mustache Book (1998): Kristi Yamaguchi with her skates. Shot Jan 18, 1995, Los Angeles — the shoot that famously led to her poster appearing in Jerry Maguire.
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Original period print scan — MILK. What a Surprise!
Printed tagline:MILK. What a Surprise!
Format:Full printed ad scan· English
Format:Full printed ad scan· English
Photographed inside People, April 17, 1995; authentic MWAS issue scan. A period copy, photographed at an angle.
Visible text / transcription
Slug / tagline:MILK. What a Surprise!
Main campaign ad
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.