Main • #7
Lauren Bacall
Release year:1995
Category:Main campaign
Collections:Main Campaign
Times published:5
Printed tagline:MILK. What a Surprise!
Category:Main campaign
Collections:Main Campaign
Times published:5
Printed tagline:MILK. What a Surprise!
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Credits
Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Ranker gallery image — Lauren Bacall
Format:Secondary editorial gallery reproduction· English
Ranker labels this subject 1995. Ranker remains secondary evidence and does not control printed-copy fidelity.
Main campaign ad
Printed tagline:MILK. What a Surprise!
Format:Full ad creative· English
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Slug / tagline:MILK. What a Surprise!
Variants of this ad (2)
Different printed versions of the same ad are grouped here.
Lauren Bacall — MWAS — with name / 'including calcium…'
Images of this version
Original 1995 paper — with-name / 'including calcium…'
Printed tagline:MILK. What a surprise!
Format:Original magazine paper advertisement — dealer/seller photograph· English
Format:Original magazine paper advertisement — dealer/seller photograph· English
Visible text includes 'With nine essential nutrients including calcium,' which separates this child from the alternate 'and all the calcium' state.
Visible text / transcription
Caption / body copy:With nine essential nutrients including calcium
Slug / tagline:MILK. What a surprise!
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Ladies’ Home Journal | March 1995 | Full-page ad | Internet Archive scan | Exact scanned page located in the digitized Ladies’ Home Journal volume at the Internet Archive. | |
| Better Homes and Gardens | March 1995 | 63 | Full-page ad | Internet Archive scan | Exact issue and page verified in the digitized Better Homes and Gardens volume at the Internet Archive. |
| Publication unresolved | 1995 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Lauren Bacall — MWAS — without name / 'and all the calcium…'
Images of this version
Lauren Bacall — MWAS — without printed name / “and all the calcium…” — original period print
Printed tagline:MILK. What a surprise!
Format:Original period magazine advertisement / marketplace scan· English
Format:Original period magazine advertisement / marketplace scan· English
Visible text / transcription
Body-copy summary:Visual match: no “Lauren Bacall” name is printed in the creative; body copy uses the “and all that calcium…” wording and the MILK. What a surprise! footer. This is the distinct no-name child, not the with-name / “including calcium” state.
Slug / tagline:MILK. What a surprise!
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1995 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |